After completing the Google Analytics Academy, I now feel I have a solid foundation of knowledge to experiment and monitor Analytics connected to my teams adwords campaign. The course first provides excellent foundation knowledge and the builds upon that knowledge in part two of the course.
The foundational course was basically a refresher of terminology and basic concepts that we have been hearing most of the semester. Taking this course prior to the Google Analytics Platform Principles course was useful as it "set the scene" for the more in depth information.
Again, now that the GOMC is up and running, I look forward to using Google analytics in a real-world setting.
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